Threads is an online social media and social networking service operated by Meta Platforms. The service features integration with Instagram and users must register for Threads with an Instagram account. Functionality is similar to X, users can post text, images, and videos, as well as interact with other users' posts through replies, reposts, and likes. The application is available on iOS and Android devices; the web version offers limited functionality and requires a mobile app to be installed first. Upon its launch, Threads became the fastest-growing consumer software application in history, gaining over 100 million users in its first five days and surpassing the record previously set by ChatGPT. This early success was not sustained and the user base of the app plummeted more than 80% to 8 million daily active users by the end of July 2023.