ITV West Country is the British television service provided by ITV Broadcasting Limited for the South West England franchise area on the ITV network. Previously, between 2009 and 2013, the area was a non-franchise region, branded with the same name, incorporating the former ITV Westcountry franchise area and the ITV West sub-region of the ITV Wales & West franchise. The two companies which make up the new region - ITV Wales & West Ltd and Westcountry Television Ltd - each still legally exist; the former holding company for ITV Wales and West was however dissolved on 7 February 2023.