Paytm crackdown spooks retailers; Walmart, Google swoop in
Tuesday, 6 February 2024
Facing a regulatory crackdown, Paytm is mobilizing its sales team to reassure its merchants, while Walmart and Google are targeting the same vendors. Paytm, backed by SoftBank, revolutionized India's digital payments market and has 100 million monthly users. However, the recent regulatory actions have caused some merchants to refuse to deal with Paytm, creating an opportunity for its rivals.
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