'Eventful' year weighs on IPL advertisement spends
Wednesday, 17 April 2024 ()
The Mumbai Indians vs. Chennai Super Kings match drew 71.5 crore views. Anita Nayyar and Sandeep Goyal comment on the impact of the T20 World Cup on IPL ad rates and reduced ad spending. Sajal Gupta discusses the influence of VC funding on IPL advertising.
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