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Apple is getting real with augmented reality

DNA Tim CookTim Cook
Tuesday, 21 March 2017 ()

Apple is getting real with augmented realityApple CEO Tim Cook once said, “I think that AR is that big. It’s huge.” He believes that augmented reality has the potential to change the lives of people, just as the smartphone did.

Now, a new report from *Bloomberg* shares details regarding Apple’s plans in the field of AR. Reportedly, Apple has assembled a team of...
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News video: Apple Improves AR Team

Apple Improves AR Team 00:42

On Monday Bloomberg Technology revealed that Apple is assembling a top notch team of engineers to bring augmented reality or AR to the masses. The team, which includes some notable Apple insiders, is also being bolstered by expertise from a few outside hires. A UBS report from February said that...

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