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Philip Morris looks beyond cigarettes with alternative products | Reuters

Firstpost Phil MorrisPhil Morris
Wednesday, 30 November 2016 ()

By Martinne Geller | LONDON LONDON Philip Morris International (PM.N), the world's largest international tobacco company, said it could eventually stub out cigarette sales as it launched an alternative product in Britain on Wednesday.Underlining the regulatory pressures facing the tobacco industry, a British court also on Wednesday rejected an appeal against new rules prohibiting the use of marketing such as logos or colors on cigarette packs.The British government's victory could spur other countries to follow suit, highlighting the need for tobacco companies to develop alternatives to cigarettes to respond to health concerns that are leading more people to quit a habit responsible for an estimated 6 million deaths a year.Executives from Philip Morris, which sells Marlboros everywhere except the United States, said their ultimate goal was to phase out cigarettes. "We certainly see a future where Philip Morris no longer will be selling cigarettes in the market," Martin Inkster, managing director of Philip Morris UK and Ireland, told Reuters.He said that would take many years and require the help of governments and regulators.

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News video: Philip Morris International Could Phase Out Cigarettes

Philip Morris International Could Phase Out Cigarettes 01:04

The company's smokeless tobacco products could someday replace production of traditional cigarettes.

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