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Nissan TITAN targets younger buyers and injects levity into serious realm of truck advertising with 'No Lazy Horses' campaign

Marketwired Friday, 13 October 2017 ()
NASHVILLE, TN--(Marketwired - October 13, 2017) -

· TITAN attracts a higher percentage of Millennial and Generation X buyers^1, continues to target a different, younger buyer with a humorous, attention-grabbing approach
· New irreverent campaign introduces "lazy horses" to increase awareness of the new Nissan TITAN line of pickup trucks with younger truck customers, bucks traditional truck advertising tone
· Nissan TITAN features standard 390-horsepower 5.6-liter Endurance® V8 gasoline engine and America's Best Truck 5-year/100,000-mile Bumper-to-Bumper Warranty^2
· Commercial airs today and can be seen on the NissanUSA YouTube channel and at NissanUSA.com/NoLazyHorses
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Twitter

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Joshua Hoover RT @NissanUSA: Nissan TITAN targets younger buyers and injects levity into serious realm of truck advertising with #NoLazyHorses. https://t… 13 minutes ago

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paul czaplicki #Nissan Targets Younger #Truck Drivers With a Goofy Ad Featuring Mini-Dude 'Horses' https://t.co/lJyDV7QFlE #automotive #TVC 7 hours ago

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Hernán Bacchi RT @creativitymag: .@Nissan targets younger truck drivers w/goofy ad starring malevolent mini-dude 'horses' via @TBWAChiatNY https://t.co/e… 8 hours ago

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Creativity Editors .@Nissan targets younger truck drivers w/goofy ad starring malevolent mini-dude 'horses' via @TBWAChiatNY… https://t.co/oHRp9q5C0y 1 day ago

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Grand Strand Nissan RT @NissanUSA: Nissan TITAN targets younger buyers and injects levity into serious realm of truck advertising with #NoLazyHorses. https://t… 1 day ago

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HαtsuChαnMan15WIN348 RT @NissanUSA: Nissan TITAN targets younger buyers and injects levity into serious realm of truck advertising with #NoLazyHorses. https://t… 2 days ago

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