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Google, Levi’s smart jack will release this fall, to cost around $350

BGR India Tuesday, 14 March 2017
About two years ago, Google and Levi’s announced their plans to work together on touch-sensitive clothing. And last year, the prototype of the connected smart jacket was showed off, but details like the launch date and price were still concealed. However, onstage the SXSW festival in Austin, the smart jacket got a price tag, and an estimated launch date as well. Levi’s global product innovation head Paul Dillinger and Advanced Technology and Projects Group’s (ATAP) Project Jacquard lead Ivan Poupyrev held a discussion on the future of connectivity, where it was announced that the connected smart jacket would cost around $350 (Rs 23,000 approximately), which is also the first commercial product containing Google’s ATAP division’s Project Jacquard technology. As for
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