Is all of the hype surrounded foam rolling real? A dedicated runner and writer for menshealth.com decided to foam roll everyday for a month. What they learned is that beginners should ease into foam rolling. It can be excruciatingly painful if done too forcefully at first. It took them about a week to get used to it, and on the third week they noticed they were running faster and with more ease. According to the article, foam rolling has physical and physiological benefits.