Adrian Fenty Rihanna has totally slayed the beauty world over the past few weeks with the launch of her makeup line, Fenty Beauty. The line follows her collab with Puma, Fenty x Puma. The star's fashion and beauty lines pay homage to her last name, Fenty. FYI, her full name is Robyn Rihanna Fenty. However, some people didn't realize why Rihanna named her collections "Fenty." And, those people are now getting made fun of all over Twitter.