Chipotle’s CEO Says Customers Didn’t Know What Barbacoa Is
Video Credit: Veuer - Duration: 00:52s - Published
Chipotle’s CEO Says Customers Didn’t Know What Barbacoa Is
Business Insider reports that Chipotle CEO Brian Niccol said in an earnings call that the company had to change the name of its barbacoa because customers weren’t familiar with the term.
Veuer’s Matt Hoffman has the story.
