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J.D. Power

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J.D. Power is an American consumer research, data, and analytics firm based in Troy, Michigan. The company was founded in 1968 by James David Power III. It conducts surveys of customer satisfaction, product quality, and buyer behavior for the automotive, banking & payments, wealth and lending, telecommunications, insurance, health, travel, and utilities sectors. The firm is best known for its customer satisfaction research and benchmarking on new-car quality and long-term dependability. Its service offerings include industry-wide syndicated studies, proprietary research, consulting, training, and automotive forecasting.

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