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Retailers step up personalization on their websites Tuesday, 17 April 2018
NEW YORK (AP) — Shoppers will see more personalization based on where they are and what they've bought before on the Walmart website, as the retailer and several other stores try to build stronger connections with shoppers used to the customization of Amazon. Walmart says it's including a section that highlights top-selling items in a customer's location, feature services like online grocery that are available in the area, and make it easy for people to buy again items they've bought most often in stores and online. It's part of a site overhaul set for next month. Building an emotional tie with shoppers starts with emotional content, and that will make people more likely to shop there, said Marc Lore, CEO of's U.S. division.

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