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Lululemon agrees to buy fitness platform Mirror for $500M

bizjournals Tuesday, 30 June 2020 ()
Lullulemon Athletica Inc. has agreed to acquire on-demand interactive workout platform Mirror for $500 million. The transaction builds on a partnership between the two companies that launched in mid-2019 with an initial investment in Mirror by Lululemon as part of a $34 million round and a content partnership which brought classes taught by Lululemon “ambassadors” to the Mirror platform. New York-based Mirror will continue to operate as a standalone company within Lululemon under the leadership…
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News video: Lululemon Purchases Startup Mirror in a $500 Million Deal

Lululemon Purchases Startup Mirror in a $500 Million Deal 00:17

After investing in the company in 2019, Lululemon has purchased fitness startup Mirror for $500 million.

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