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Tamil Nadu: Once a hit, brand Amma now falling out of favour

IndiaTimes Monday, 25 February 2019
By early 2015, then chief minister J Jayalalithaa had pitched herself as a brand beyond politics by launching Amma canteens, Amma water and Amma cement. A little more than two years after her death, she remains a political icon, but the brands are slowly fading away.
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