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Technology Tools and Customer Engagement: It's Complicated

CRM Buyer Tuesday, 25 June 2019 ()
Technology Tools and Customer Engagement: It's ComplicatedThe most successful brands today are those that have created engaged audiences and an exceptional customer experience. They have managed to humanize the most unsentimental of buying processes, and somehow made it look easy. Providing a world class customer experience is so profitable that Gartner has estimated the CX and CRM software market alone to be worth $48.2 billion and rising steadily.
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