India  Video
> >

OLX Launches Webwise, an Initiative to Promote Online Safety

NewsVoir Monday, 9 April 2018 ()
OLX, India’s leading online classifieds, launches its consumer safety initiative, OLX Webwise. The initiative aims to raise awareness among users about measures to keep oneself safe while transacting online. Under Webwise, OLX will be promoting online safety through its initiatives which includes, Product updates, User safety guidelines, Awareness programs with Law Enforcement Authorities and Customer support.

Keeping user experience at the heart of the platform, OLX has been working towards building a safe and secure product. The current mobile app features Mandatory registration login, Chat first interactions and Hyper-local browsing, which takes away the inconvenience of interacting with unknown users.

OLX India works closely with Law Enforcement Authorities and Civil Society Organizations to conduct workshops with Cyber-crime cells on emerging trends in online space and assisting them with tools for their investigation. In 2017-18, OLX facilitated workshops with police authorities in Noida, Gurugram, Bengaluru and Ahmedabad, it intends to continue the outreach with authorities across other cities in the coming fiscal year.

With its Social media channels, OLX is addressing some of the prominent issues faced by users by urging them to follow simple tips such as – avoid making advance payments, meet at public places to buy/ sell, make transactions face-to-face and verify product before buying. By addressing these issues, OLX wants to nudge users to wisely take actions to safeguard themselves online.

To take the initiative offline, OLX launched a Trust & Safety help centre, which is managed by a specialized team trained to handle and address issues affecting user’s trust and safety. The helpline will assist users seeking redressal for matters around safety such as fraudulent transactions, suspicious ads, advance payments and more. Further, the team will provide safety guidelines, which offer users a more detailed insight into staying safe on the platform. OLX encourages users to report fraud as well as alert the team of any suspicious activity they encounter while using the platform. Users can connect with the Trust & Safety help centre on +91 9999140999 or email at

Said,* Irwin Preet Singh Anand, COO, OLX India*, “Online fraud, like offline, are a reflection of the ailments plaguing our society. We believe addressing this larger eco-system issue is a shared responsibility. As a consumer centric brand, we take Trust & Safety as a key priority across functions. With our awareness initiatives such as OLX Webwise combined with constant improvement of our product, our attempt is to educate and help create a safer online experience for our users.”


*OLX WebWise - No Advance Payment*

As a part of the Webwise initiative, OLX has released four safety tip videos on social media:

· Film 1: No advance payments -

· Film 2: Meet face-to-face -

· Film 3: Meet at public places -

· Film 4: Check before you buy -

Each film shows two wise men having an intellectual conversation and giving an important safety tip, in a humorous and unpredictable setting. The series is running on all social media channels of OLX India, in the last one week all four films have crossed over 9 Million views on YouTube.



*Abhishek Upadhyay*, Marketing Head, OLX India

*Nisheeth Srivastava*, Creative Lead, OLX India

*Agency Name:* Enormous Brands LLB

*Account Management Team*: Shivi Verma, Heena Kohli, Samrat Motilal

*Creative Team:* Ashish Khazanchi, Abhishek Chaswal, Khurram Haque, Ashish Adpur, Gaurav Uppal, Vageesh Gautam, Harshil Bhardwaj

*Production House:* Uncommonsense Films, *Director:* Ankur Kapoor,

*Executive Producer:* Ashutosh Joshi
Share on
Share on
Post on 
Share by

You Might Like

Tweets about this

Other recent news in Press Releases

REMINDER: F5 Announces Date for Q2 EARNINGS Conference CallNavigant RESEARCH Finds North America, Western Europe, and Asia Pacific Are Expected to Account for 90% of Small Distributed Energy Storage System Capacity in Next Decade
O-I REPORTS FIRST QUARTER 2018 RESULTS; Higher earnings, within guidance, on sales growth and margin expansion in the Americas and EUROPELeanplum Accelerates Growth in Asia Pacific and Adds New Chinese INVESTOR
New Analyses from Pivotal Phase III Trials of Oral Ozanimod in Relapsing Multiple Sclerosis To Be Presented at the 2018 AMERICAN ACADEMY OF NEUROLOGY Annual MeetingArgo Group to Transfer Listing to NYSE from NASDAQ

Recent related videos

News video: Major Agencies Will Collectively Monitor Brand Safety with “Advertiser Protection Bureau”

▶ Major Agencies Will Collectively Monitor Brand Safety with “Advertiser Protection Bureau” 03:06

MIAMI-A group of 4A’s member agencies is banding together under the aegis of the organization’s new Advertiser Protection Bureau (APB) to collectively monitor the environments in which their..
Source: BeetTV - Affiliate -

News video: Work Zone Safety Awareness week to prepare Hoosiers to drive safe

▶ Work Zone Safety Awareness week to prepare Hoosiers to drive safe 00:55

Indiana State Police are reminding Hoosiers to be safe around work zones during Work Zone Safety Awareness week.
Source: RTV6 The Indy Channel -

News video: Safest Cars Of 2018

▶ Safest Cars Of 2018 00:33

15 cars snagged the title of the Top Safety Pick + honor. The annual list is compiled by The Insurance Institute for Highway Safety based on factors like headlight technology and crash prevention. The..
Source: Wochit Business -

News video: Study: Most Parents Spy on their Kids' Devices

▶ Study: Most Parents Spy on their Kids' Devices 00:59

75 percent of parents admit they’ve been snooping on their child’s device to see what they’ve been up to online. According to a new study, most parents have resorted to spying on their child’s..

News video: AZ Superintendent's plan to help keep students safe

▶ AZ Superintendent's plan to help keep students safe 02:46

Arizona's superintendent says the state must find new ways to fund education -- especially teachers salaries and school safety.
Source: KGUN, Tucson, AZ -

News video: Online Safety Roadshow teaches internet privacy

▶ Online Safety Roadshow teaches internet privacy 00:25

Rep. Mike Gallagher, R-Wis., and Google met up in Green Bay Tuesday to host the Online Safety Roadshow.
Source: NBC 26 Wisconsin -

News video: Call 4 Action: Keeping kids safe online

▶ Call 4 Action: Keeping kids safe online 02:21

Kids are spending more time on their phones during spring break season and it's important that parents make sure they're being safe.
Source: TODAY’S TMJ4 -

News video: This Lock System Could Save Lives In A School Shooting

▶ This Lock System Could Save Lives In A School Shooting 01:36

This smart lock is made to save lives in a school shooting. Haven Lockdown is a system of locks meant for schools in the event of a shooting. In just one second, a school or campus can be on lockdown...
Source: NowThis News -

Environmentally friendly: newsR is hosted on servers powered solely by renewable energy
© 2018 newsR / One News Page Ltd. All Rights Reserved.  |  About us  |  Disclaimer  |  Terms & Conditions  |  Privacy Policy  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  Help  |  Contact us  |  DMCA / Content Removal
How are we doing? Send us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter