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Nissan TITAN targets younger buyers and injects levity into serious realm of truck advertising with 'No Lazy Horses' campaign

Marketwired Friday, 13 October 2017
NASHVILLE, TN--(Marketwired - October 13, 2017) -

· TITAN attracts a higher percentage of Millennial and Generation X buyers^1, continues to target a different, younger buyer with a humorous, attention-grabbing approach
· New irreverent campaign introduces "lazy horses" to increase awareness of the new Nissan TITAN line of pickup trucks with younger truck customers, bucks traditional truck advertising tone
· Nissan TITAN features standard 390-horsepower 5.6-liter Endurance® V8 gasoline engine and America's Best Truck 5-year/100,000-mile Bumper-to-Bumper Warranty^2
· Commercial airs today and can be seen on the NissanUSA YouTube channel and at NissanUSA.com/NoLazyHorses
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