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Windows 10’s email app may soon have ads — unless you speak up now

The Verge Friday, 16 November 2018
Windows 10’s email app may soon have ads — unless you speak up nowDo you use the default Mail client on your PC, the one that comes with Windows 10, to read your email? How would you feel if Microsoft decided to throw in a few ads right at the top of your inbox?

These aren’t rhetorical questions — as Windows news site Aggiornamenti Lumia noticed today, Microsoft is already testing that exact idea in a number of countries around the world. According to Microsoft’s FAQ, what we’re seeing is a pilot program, an experiment, a test that’ll theoretically help the company decide if it should actually roll out the feature for real.

But it’s pretty unusual for a simple A/B test to have such a well thought out plan for getting your dollars: if you want to opt out, Microsoft says it’ll only cost you the typical...
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