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WhatsApp Business begins to roll out on iOS

The Verge Thursday, 21 March 2019
WhatsApp Business begins to roll out on iOSWhatsApp Business, a separate version of WhatsApp that’s designed to allow businesses to communicate with their customers, has begun to launch on iOS. WABetaInfo reports that it discovered the app on the Mexican App Store, and users have subsequently reported that the app is also available in France and Brazil. WhatsApp Business was first released on Android in January last year.

The app is significant for WhatsApp because it’s one of the few ways the Facebook-owned service monetizes itself directly. Although businesses can respond to customers for free if they do so within 24 hours, Facebook will charge them after this initial period. Last year, a WhatsApp executive said that the service would also start showing ads to general users...
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