I don’t have to wake up at 3AM on iPhone preorder day anymore
Thursday, 12 September 2019 () Photo by Vjeran Pavic / The Verge
Anyone who’s tried to preorder an iPhone while living near the East Coast of the United States knows this frustration: being online at 3AM ET in order to make one of the very first purchases, guaranteeing that your phone gets delivered on day one. That usually meant waking up shortly before 3AM, commiserating with a bunch of other nerds on Twitter, and then going back to bed 30 or so minutes later.
Finally, those days are over.
For the iPhone 11 series of phones, Apple has moved the preorder time to later in the day: 8AM ET. East Coasters can now wake up at a normal time, and West Coasters get to feel the pain.
"Apple has discouraged uncomfortable early purchase situations in recent years"