Facebook may copy your app, but Amazon will copy your shoe
Thursday, 19 September 2019 Image: Amazon
Copying has a long and rich history in Silicon Valley, from Apple co-founder Steve Jobs’ infamous raiding of Xerox PARC to the legal nightmare that is the Apple-Samsung smartphone design dispute to the almost company-crushing extent Facebook has gone to keep Instagram ahead of Snapchat.
But while Facebook has earned itself a reputation as a modern tech giant unashamed of cloning its biggest competitors’ best features, Amazon has gone one step further. That’s right, it’s cloned a shoe. To be precise, Amazon has copied the hallmark product of Bay Area-based apparel company Allbirds, which coincidentally took Silicon Valley by storm a few years ago with its low-maintenance, ultra-comfortable running shoe.
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