Twitter ad sales hit by coronavirus but active users soar
Monday, 23 March 2020 () Twitter Inc pulled its first-quarter revenue outlook and forecast an operating loss on Monday as the coronavirus outbreak crimped ad sales, but said the pandemic boosted the number of active users on the microblogging platform.
Amid the coronavirus crisis, many ad buyers, deeming the news too negative to appear next to, are adding virus-related keywords to brand safety tools that let them automatically filter the hottest news..
VIA BEETCAM -- He helped found Wired and The Industry Standard, two of digital business' totemic publications. So, when John Batelle launches something new, people sit up and take notice. That's what..