The stories seem to get more and more creepy when it comes to how much our smart phones and deivces know about us.
Consumer reports reveals how this technology works, and what you can do to stop it.
Josh sprierter reports.
(v/o) do you ever feel like your smartphone is listening to you?
(sots: mos) "sometimes i speak about, you know, beds or something and next thing i know there's beds on my ads."
"i was talking to a friend about, i don't know, beach umbrellas.
Next thing you know i go to my facebook and the first thing that pops up is beach umbrellas."
"i think it's a little creepy.
(v/o) while it might seem like your phone is always listening, consumer reports says that's probably not what's happening.
Chyron: bree fowler, consumer reports tech editor (sot) "this is something that researchers have looked at a lot.
And despite all those weird feelings, they've yet to find any evidence that phones and the apps on them are actually recording or listening to your conversations."
(v/o) so what is going on?
-- cr says your phone has much more efficient ways to figure out what you're talking about and what you're interested in without ever recording a conversation.
(sot: bree fowler) "researchers have found that apps on phones will do things like take screenshots or use your gps to track where you're going.
Or even collect video of what you're doing on your phone.
And all of this can be used to create targeted ads."
(v/o) so, how do you explain having a conversation about something and then seeing an ad for it on your phone?
(sot: bree fowler) "chances are you probably did a google search for those shoes.
Or maybe you mapped out directions to a shoe store."
(v/o) the amount of our data companies have is staggering but consumer reports says one way to limit the access they have-avoid using the universal sign-on features offered by both google and facebook.
Also monitor the permissions you give each app on your phone.
For example, if an app doesn't need to know your location, consider taking away its access to that data.
Apple is focusing on digital privacy with its latest operating system.
Several new features, including its own sign on service, are designed to give consumers more power over how much of their