Almost all Americans think companies aren’t honest enough about what’s in their products
Almost all Americans think companies aren’t honest enough about what’s in their products
The majority of Americans would shell out an extra 36 percent of the retail price if it meant what they were buying was ethically sound, according to new research. A poll of 2,000 Americans found a trend emerging among respondents, as 63 percent of those polled would be willing to pay over one-third more for responsibly-made and transparently-sourced products. Eighty-seven percent would also be more likely to buy something if they knew and understood all the ingredients in the products they purchase. Conducted by OnePoll in conjunction with Nutrilite by Amway, the study uncovered a resounding 87 percent feel that companies aren't transparent enough about the ingredients they put in their products. Americans are so helpless when it comes to vitamins and supplements that over half (52 percent) consult the internet on what they should be taking. In fact, 62 percent are currently taking vitamins and supplements that weren't recommended to them by a doctor or other health care professional. The results went onto show that 68 percent wrongly believe vitamins and supplements are regulated by the Food and Drug Administration (FDA). Another 57 percent wrongly think vegans and vegetarians are at a higher risk of an iron deficiency, while a further 51 percent wrongly think the body is able to produce vitamin C all on its own. Americans don't even know what their body needs to function optimally.
Forty-four percent of those studied are unaware that there are 13 vitamins that the human body needs to function. And 38 percent of Americans are completely unaware that eight of the vitamins the human body needs make up the B-group vitamins - otherwise known as B-complex vitamins. "Understanding what you need, how much to use and the benefits of different vitamins and supplements can be overwhelming.
There are a variety of supplements with ingredients sourced from every corner of the world.
We know the quality of ingredients used in supplements impacts our health.
That's why it's critical for consumers to educate themselves not only on what vitamins and supplements do, but also on the origin, processes, and uses of any nutritional product they choose" stated Jennifer Chuang, Nutrilite senior research scientist. Surprisingly, 21 percent of those surveyed don't know that fruits and vegetables are a good source of Vitamin C, while a further one in 11 don't know which vitamins are beneficial to bone strength. Over half (54 percent) of those studied wrongly think all vitamins are water soluble. "It's difficult to keep track of the various vitamins and supplement products on the market.
Transparency and traceability are factors that help consumers determine a product's safety and efficacy" added Chuang.
The majority of Americans would shell out an extra 36 percent of the retail price if it meant what they were buying was ethically sound, according to new research.
A poll of 2,000 Americans found a trend emerging among respondents, as 63 percent of those polled would be willing to pay over one-third more for responsibly-made and transparently-sourced products.
Eighty-seven percent would also be more likely to buy something if they knew and understood all the ingredients in the products they purchase.
Conducted by OnePoll in conjunction with Nutrilite by Amway, the study uncovered a resounding 87 percent feel that companies aren't transparent enough about the ingredients they put in their products.
Americans are so helpless when it comes to vitamins and supplements that over half (52 percent) consult the internet on what they should be taking.
In fact, 62 percent are currently taking vitamins and supplements that weren't recommended to them by a doctor or other health care professional.
The results went onto show that 68 percent wrongly believe vitamins and supplements are regulated by the Food and Drug Administration (FDA).
Another 57 percent wrongly think vegans and vegetarians are at a higher risk of an iron deficiency, while a further 51 percent wrongly think the body is able to produce vitamin C all on its own.
Americans don't even know what their body needs to function optimally.
Forty-four percent of those studied are unaware that there are 13 vitamins that the human body needs to function.
And 38 percent of Americans are completely unaware that eight of the vitamins the human body needs make up the B-group vitamins - otherwise known as B-complex vitamins.
"Understanding what you need, how much to use and the benefits of different vitamins and supplements can be overwhelming.
There are a variety of supplements with ingredients sourced from every corner of the world.
We know the quality of ingredients used in supplements impacts our health.
That's why it's critical for consumers to educate themselves not only on what vitamins and supplements do, but also on the origin, processes, and uses of any nutritional product they choose" stated Jennifer Chuang, Nutrilite senior research scientist.
Surprisingly, 21 percent of those surveyed don't know that fruits and vegetables are a good source of Vitamin C, while a further one in 11 don't know which vitamins are beneficial to bone strength.
Over half (54 percent) of those studied wrongly think all vitamins are water soluble.
"It's difficult to keep track of the various vitamins and supplement products on the market.
Transparency and traceability are factors that help consumers determine a product's safety and efficacy" added Chuang.
