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Salma's Jewelry

Video Credit: WDEF CBS Chattanooga, TN - Published
Salma's Jewelry

Salma's Jewelry

Mohamed Ahmed explains how he can make his client's happy if they don't find exactly what they want in the counter.


Salma's Jewelry

It's just everyone love to get jewelry in the place to grab that gift at allison hamilton placed here is a little bit of information about the work is mr. politics for joining us.

Thank you very much for having me again.

I around with us.

Doris is a sound.

This is in existence for a little while, tells little about your history.

Yes, we have been in the business since nine since 2900 visible actually.

Personally, i've been in the business is nine teen 98 so we decided to do a kiosk instead of like in-line store because we wanted to see the overhead and pass it on to the customer when i say the overhead of the one at too much expenses as if we have is we have to add this cost the diamond rings are diamond earrings.

Whatever we haven't shot so we chose the challenge because when you go when you build a kiosk is very hard to convince a customer for three t $5000 diamond ring to buy from kiosk so we were able to build the trust slowly but surely.

But the word-of-mouth is going very good and were excited we were actually ready to expand right now price of 10 years later.

I mean mentioned that word of mouth or commercials that are airing right now.

He has seen him before.

Already are testimonials from your customers on the quality of your product.

Your price into your customer service new orleans and yes, actually we customer service we try to work each and every customer according to their needs, and we try to please a customer as much as we can, qualities very important we try to talk about quality more than the price point.

The price point.

We usually work with the was chose to do the kiosk we want to make sure customers bot quality and weeks of plaintiff and we took it every customer wendy coming with the buying and why they buying this piece for that price.

We even have a little dina look to deacons the diamond and know exactly what the foresees of foresees which is the color, clarity and cut and carat weight and this is what determined the price of the writing of things are unavoidable and that an estate is that it is because you're able to save a lot of overhead and pass on the cost on the meat everything you have is great holiday talk about how you're able to be competitor prices.

I we find an item that a competitor and we love it.

You most likely either have a the same or something similar in th work or be created that for exactly.

We usually were able to do 25% down under the market prices because as i mentioned, because of the lower overhead w have and we promise a customer 10 to 15 business days.

He can give me if i don't have exactly the item or something similar t what he can give me the item number i go online and will build it from scratch and we usually do a higher quality was, as i said 20 to 25% under the market prices so we make sure the customer leads of plays very happy and pleased.

That's why the word-of-mouth one customer come by from us.

I don't think it that we ever lose a customer lost a customer.

You do have a lot of her time that several of your customers.

I finally had a greatest area/apathy off now and i want to talk about financing a lot of people, especially when think about engagement rains or large purchase as they get a little scared can be a little bit of money is here here to help us do that every situation by the way, just when you talk about the pricing is will we do the financing but also we have some diamond need some diamond engagement ring start from unde the house, so if you do not want to spend the money and you want to start by hundred and upgrade late on we do have the if you want to finance we have in stor financing.

We have the up to 18 months same as cash interest- free and we have no credit needed what that mean if you have a job and a bank account we can get you credit without even running get it and you can take it home the same day and you ca page with any you always like to make it happen for yet even if a customer come was for me with the kid like $25 of 20.

Though the only way to spend appended i'll make it work.

Talk about that we talked about coursing a diamond engagement rings and in larger items. you really think everyone have great watches you every day jewelry and visio collection you have kids jewelry for lemming.

They yes we would try to make sure that we have that we can satisfy the needs of each and every customers and since you mentioned it is you did you is brand name weird only when carried in chattanooga and they said there are 18 carat gold over silver and the reason the rating category making chemical does have you.

So it doesn't we out this why we give a lifetime warranty.

Not just the gold not just outside.

We even gave it on the simulated diamond and they stay sparkling for like forever, and if any changes happen to it.

He can bring it to selma's diamonds and reworking of them.

We either make it work like we can repair it for them or give them a new piece right and we carry bulova get bulova watches.

We carry kerrville caravel is made by both the slower price point of this, but one of branding for $75 or hundred.

We do have deck and so that's why and wheels with discuss.

But this is special order of the on rolex we can order role.

It's what they want to diamonds around that as well.

Again, you're able to make everything for the customer to have a dream that he had is that you want created and regardless of the traditional piece or nontraditional piece that i see mohammed, he's able to make it happen is that you are shopping for someone special in your lif whether now email or even a young child he has the product and when will the winner take his will.

If you have old jewelry at home and you would be designed to remount in i can do that we can do this at the top look.

If you have appended using the denial waited for years, bringing in canoes of gold and the don even if it gemstones.

We take it out.

Of that season was that it

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