How Beauty Brands Capitalize on Colorism
Video Credit: OWN - Affiliate - Duration: 03:28s - Published
How Beauty Brands Capitalize on Colorism
Nana Akosua Hanson, a Ghanian TV and radio show presenter, explains how skincare brand Nivea has capitalized on the deeply ingrained idea that white skin is more beautiful in order to sell skin-bleaching treatments to women across Africa.
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