H&M Closes More Stores To Beef Up Online Offerings

H&M Closes More Stores To Beef Up Online Offerings

On Friday, fast-fashion giant announced that they would close 170 of their brick and mortar stores in 2020.

This is 40 more stores than the Swedish brand planned for, after a 50% sales drop due to the coronavirus lockdown.

According to Business Insider, H&M says that they're focusing on beefing up their online sales.

H&M Group CEO Helena Helmersson said "...The rapid changes in customer behavior caused by the pandemic will further speed up the digitalization of fashion retail.