CUPRA’s first all-electric vehicle is born

CUPRA’s first all-electric vehicle is born

CUPRA confirmed the arrival of a model that will change the dynamic perception of electrically powered vehicles.

Since its presentation at the Geneva Motor Show last year, the el-Born Concept has drawn praise for its sleek look and personality.

But the design team and the Technical Centre didn’t simply settle for the positive reviews they received and continued to evolve the vehicle, giving it a sportier character and an even more impressive visual appeal.

The result is the birth of the brand’s first all-electric model: the CUPRA el-Born.

The new model will be manufactured at the Zwickau plant in Germany, will increase the company's contribution margin and fits perfectly with CUPRA's brand philosophy and customer profile.