2022 Story Dacia - The colours and materials that embody the brand
Video Credit: AutoMotions - Duration: 02:15s - Published
2022 Story Dacia - The colours and materials that embody the brand
A ‘D’ and a ‘C’, two letters dressed in white, joined together, forming a union at the heart of a black grille.
Dacia’s new ‘Dacia Link’ emblem, as seen on the front end of its vehicles, perfectly symbolises where the brand is headed in terms of colours and materials.
Bold choices that hone in even more on the brand’s ‘philosophical markers’: essential and simple, but looking for adventure.
How does is that reflected in the brand’s current line-up?
What does it mean for future models?
Helene, Lead Designer in charge of Colours and Materials talks us through decision-making process and gives us an exclusive glimpse of some still unreleased material.
