From brain rot to demure: The delulu trends defining 2024's weird kakistocracy era
Monday, 30 December 2024 Gen Z's slang in 2024 saw terms like 'brain rot,' 'demure,' and 'manifest' become increasingly popular. Dictionaries highlighted these words, reflecting digital media's impact, societal trends, and polarisation. Notable mentions include 'brat,' 'rawdogging,' and 'kakistocracy,' capturing cultural shifts and anxieties, while 'lavender marriage' emerged as a unique relationship concept.
White House Press Secretary Karoline Leavitt made headlines during a recent press briefing when asked if she sees herself as a role model for Gen-Z. Leavitt replied by labeling herself a “Zillennial”—not Gen-Z, not Millennial—and emphasized the presence of young talent in the Trump administration. She thanked President Trump for giving her the opportunity to lead and highlighted how this White House is empowering a new generation. The moment has sparked fresh discussion around generational identity, leadership, and how young voices are shaping today’s political landscape.
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