From brain rot to demure: The delulu trends defining 2024's weird kakistocracy era
Monday, 30 December 2024 Gen Z's slang in 2024 saw terms like 'brain rot,' 'demure,' and 'manifest' become increasingly popular. Dictionaries highlighted these words, reflecting digital media's impact, societal trends, and polarisation. Notable mentions include 'brat,' 'rawdogging,' and 'kakistocracy,' capturing cultural shifts and anxieties, while 'lavender marriage' emerged as a unique relationship concept.
A new dimension of luxury: Are TikTok and Gen Z responsible for the boom in the European market?
Despite the global slowdown in the luxury goods sector, Europe is showing growth. In 2024, the value of the market in the region increased by 3% and reached almost €110 billion. What is behind this paradox?
READ MORE : http://www.euronews.com/2025/07/20/a-new-dimension-of-luxury-are-tiktok-and-gen-z-responsible-for-the-boom-in-the-european-ma
Subscribe to our channel. Euronews is available on Dailymotion in 12 languages
Credit: euronews (in English) Duration: 02:02Published
Monday, 30 December 2024
![A new dimension of luxury: Are TikTok and Gen Z responsible for the boom in the European market? [Video]](https://video.newsserve.net/300/v/20250720/1416974344-new-dimension-of-luxury-Are-TikTok-and.jpg)
