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A new dimension of luxury: Are TikTok and Gen Z responsible for the boom in the European market?

A new dimension of luxury: Are TikTok and Gen Z responsible for the boom in the European market? Despite the global slowdown in the luxury goods sector, Europe is showing growth. In 2024, the value of the market in the region increased by 3% and reached almost €110 billion. What is behind this paradox? READ MORE : http://www.euronews.com/2025/07/20/a-new-dimension-of-luxury-are-tiktok-and-gen-z-responsible-for-the-boom-in-the-european-ma Subscribe to our channel. Euronews is available on Dailymotion in 12 languages