by Graham Pierrepoint
As one of the most enduring children’s toys of the past century – and as a truly versatile construction hobby for millions more adults around the world – the appeal of Lego is undeniable. Theme parks, annual competitions, exhibitions, you name it – all have popped up over the years to help celebrate the pull of a few simple plastic bricks that pop together without fuss or complaint. The versatility and flexibility of Lego is undeniably one of the main reasons for its continued popularity – however, in a world where consumers and businesses alike are being requested to think a little more carefully about sustainability and taking greater care in supporting the environment around us, it only makes sense that the Danish toy giant is starting to look at more responsible ways to produce their ranges.
It’s being reported that Lego will be producing a new range of construction pieces – shaped like nature such as leaves and trees – will be leaving the production line to debut in new sets to be launched later in 2018. The new pieces are thought to be made out of plastic alternatives – those considered sustainable and biodegradable. While Lego bricks have, in the past, largely been produced from the same hardy mix of chemicals to provide plastic building blocks the world over, the toy brand has decided to focus on bringing more than a little sustainability – and responsibility – into their ranges.
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It’s thought that around $160 million has been invested in the scheme, which will see bricks made of alternative material such as sugarcane leave the factory floor. The brand are extremely hopeful that the move will positively impact upon the environment. “We are proud that the first Lego elements made from sustainably sourced plastic are in production and will be in Lego boxes this year,” Tim Brooks – who is installed as Vice President for Environmental Responsibility at Lego – advised. “This is a great first step in our ambitious commitment of making all Lego bricks using sustainable materials.”
Environmental responsibility has never been more important – and with brands such as Lego largely working in plastic full stop, it is great news to see that such worldwide firms are taking a stand against the destruction of the world around us. If this new scheme is successful, could it mean that all Lego blocks go green in future?