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$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years

Business Insider Friday, 30 May 2025 ()
Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a billion dollars.
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News video: Hailey Bieber's Rhode Beauty Acquired by E.l.f Cosmetics in Billion Dollar Deal and the Original Broadway Cast Members of Hamilt

Hailey Bieber's Rhode Beauty Acquired by E.l.f Cosmetics in Billion Dollar Deal and the Original Broadway Cast Members of Hamilt 01:00

 Hailey Bieber's skincare brand Rhode acquired by e.l.f. Beauty in $1 billion deal. Shortly after the deal was announced on Wednesday, Bieber took to social media to celebrate the milestone, sharing her excitement for the skincare company's next chapter, writing 'I found a like-minded disruptor with a...

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