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Fifa strengthens Saudi ties as PIF joins Club World Cup sponsors

City A.M. Friday, 6 June 2025 ()
Fifa strengthens Saudi ties as PIF joins Club World Cup sponsorsFifa has further strengthened its ties with Saudi Arabia after its Public Investment Fund (PIF) agreed a long-term commercial partnership beginning with this month’s Club World Cup. PIF has become the eighth sponsor of the revamped tournament, joining global brands Visa, Bank of America, Coca-Cola, Hisense, Lenovo, Budweiser and Qatar Airways. Beyond that, the partnership [...]
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