McLaren, a $100m-per-year deal and Formula 1’s sponsor boom
Sunday, 31 August 2025 () Formula 1 is becoming a hotbed for advanced sponsorship, and McLaren’s announcement has completed a special title set. BTW, Aramco, HP, MoneyGram, Petronas, Visa Cash App, Oracle, Stake and Atlassian; these aren’t simply some of the world’s most recognisable and developing brands but title sponsors for teams in Formula 1. And as of next year, [...]