Why did Taylor choose Portofino Orange as the era color?

Taylor Swift is creating buzz with her new album. She calls it 'The Life of a Showgirl'. The singer revealed 'Portofino Orange' is the color of this era. She shared the album reflects her inner life during 'The Eras Tour'. Swift hinted at the new era with an orange door exit. Her bedazzled costumes represent life after the show.
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