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How Nielsen Plans to ‘Future-Proof’ Ratings Measurement as Streaming Grows

The Wrap Tuesday, 2 September 2025 ()
How Nielsen Plans to ‘Future-Proof’ Ratings Measurement as Streaming GrowsCEO Karthik Rao breaks down the company's Big Data + Panel, which will be adopted by the industry at large this fall

The post How Nielsen Plans to ‘Future-Proof’ Ratings Measurement as Streaming Grows appeared first on TheWrap.
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