More commercials are playing before movies: Are theater chains testing your patience or saving the box office?
Friday, 18 July 2025 ()
The business model for movie theaters has been under threat since at least the 1980s with the widespread adoption of the VHS. DVDs, streaming, and the COVID-19 pandemic have only compounded the issue. According to Octane Seating, 63% of Americans watch movies at home, which isnβt happy news forβ¦
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