TikTok Shop is making advertisers give AI more control — whether they like it or not
Wednesday, 20 August 2025 ()
TikTok Shop crossed $100 million in US sales on Black Friday. Dan Whateley/Business Insider. TikTok is making it mandatory for TikTok Shop brands to use a new AI ad tool starting September 1. Called GMV Max, it uses an algorithm to automate TikTok Shop ad campaigns. Some brands are unhappy about…
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