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US Army is using TikTok to recruit young soldiers: How influencers are selling military life to Gen Z

IndiaTimes Thursday, 28 August 2025 ()
The US Army is strategically utilizing TikTok to engage Gen Z for recruitment, despite security concerns surrounding the platform. Young soldiers and veterans are sharing engaging content, highlighting benefits like education and camaraderie. This shift aims to modernize the Army's image, using relatable influencers to overcome skepticism towards traditional recruitment methods.
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