With tennis fandom on the rise, the U.S. Open and sponsoring brands put the focus on fans
Wednesday, 3 September 2025 ()
This story was first published by Digiday sibling Glossy. The U.S. Open has long attracted commercial attention as brands seek to capitalize on the star power of tennis players like two-time champion Naomi Osaka or emerging contender Ben Shelton. But with attendance steadily growing, newβ¦
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