F1: Silverstone bets on premium with Michelin offering
Wednesday, 11 June 2025 ()
The British Grand Prix has announced plans to boost its hospitality offering for its 75th anniversary amid widespread premiumisation in sports viewing. Hospitality packages at Silverstone include Octane Terrace and Fusion Lounge, both are which aim to provide a “unique and premium experience” to guests. Fusion Lounger promises premium drinks, live entertainment and a luxury [...]
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