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Sydney Sweeney's 'good jeans' ad sparks controversy

IndiaTimes Thursday, 31 July 2025 ()
American Eagle's new ad campaign featuring Sydney Sweeney has stirred controversy. The campaign, titled "Sydney Sweeney has great jeans," uses a play on words with "genes," sparking debate about race and beauty standards. Critics have accused the campaign of unintentionally referencing eugenics, while others defend it as harmless wordplay.
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News video: American Eagle Stands by Sydney Sweeney ‘Great Jeans’ Campaign After Controversy Sparks Debate Online

American Eagle Stands by Sydney Sweeney ‘Great Jeans’ Campaign After Controversy Sparks Debate Online 01:17

 American Eagle has firmly stood behind its Fall 2025 denim campaign, titled “Sydney Sweeney Has Great Jeans,” clarifying that the ad was intended to highlight the brand’s signature denim and inspire confidence across all body types. In response to backlash over perceived references to genetics...

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