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Sydney Sweeney’s ‘Americana’ Drops $500K Box Office Bomb Following Jeans Ad Controversy | THR News Video

Video Credit: The Hollywood Reporter - Duration: 01:31s - Published
Sydney Sweeney’s ‘Americana’ Drops $500K Box Office Bomb Following Jeans Ad Controversy | THR News Video

Sydney Sweeney’s ‘Americana’ Drops $500K Box Office Bomb Following Jeans Ad Controversy | THR News Video

'Americana' starring Sydney Sweeney opposite Paul Walter Hauser and Halsey bombed at the box office over the weekend.

The film debuted nationwide in 1,123 theaters and opened to an estimated $500,000 for a sixteenth-place finish.

But insiders say 'Americana' is in no way a disappointment, and that it is a perfect fit for the multi-platform strategy that defines its Lionsgate Premiere division.

'Americana' opened in the wake of the media firestorm surrounding Sweeney's American Eagle jeans campaign that saw even President Donald Trump weigh in on the controversy.


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Americana (2023 film) Americana (2023 film) 2023 American film


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American Eagle Outfitters American Eagle Outfitters Retailer based in the United States

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Credit: The Hollywood Reporter    Duration: 01:20Published

Lionsgate Premiere Part of Lionsgate films that specializes in direct to video


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