United States: Dior's Foray Into Blockchain: Fashion And Digital Proof Of Authenticity - K&L Gates
Wednesday, 18 October 2023
In July 2023, Dior announced its first foray into blockchain when it released B33 sneakers for men, a further example of how brands are evolving how they interact, influence, and collaborate with consumers.
In July 2023, Dior announced its first foray into blockchain when it released B33 sneakers for men, a further example of how brands are evolving how they interact, influence, and collaborate with consumers.
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