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Ads pressured to evolve as AI changes Google search

Energy Daily Thursday, 22 May 2025 ()
Ads pressured to evolve as AI changes Google searchSan Francisco (AFP) May 22, 2025

As Google races to lead in artificial intelligence, it faces the challenge of making sure the technology doesn't slow its profit-pumping advertising engine. The internet giant is dabbling with ads in its new AI Mode for online search, a strategic move to fend off competition from ChatGPT while adapting its advertising business for an AI age. "There's no question that AI is becoming more
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