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'It's not a cause for alarm': Why advertisers aren't fretting over Facebook's huge News Feed change (FB)

Business Insider Friday, 12 January 2018
'It's not a cause for alarm': Why advertisers aren't fretting over Facebook's huge News Feed change (FB)· *While publishers are bracing themselves for a massive hit and re-assessing their strategies, advertisers don't seem half as perturbed.*
· *This is not the first time Facebook has tweaked its algorithm, and unlike publishers, brands have been paying to play on Facebook for years.*
· *The one down side, however, is that ad...
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Source: Wochit News - < > Embed
News video: Facebook Changes Hit Publishers Hard

▶ Facebook Changes Hit Publishers Hard 00:53

On Thursday, publishers and media companies were in for a rude awakening when Facebook announced sweeping changes to its news feed. In a dramatic shake-up, Facebook will start playing up status updates from friends and family in people's news feeds. The shift effectively deprioritizes content from...

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