The creator economy wants to be a mature media channel, but measurement is holding it back
Monday, 1 September 2025 ()
The creator economy is growing into a fully formed media channel — complete with dedicated ad spend and marketing playbooks. But according to seven influencer marketing experts, the creator economy has measurement issues that could stunt its further growth. Measurement fragmentation, lagging price…
|
||||
|
|
||||
You Might Like |
||||
