Rishad Tobaccowala: Business In Post COVID-19 will be the “New Strange”

Rishad Tobaccowala: Business In Post COVID-19 will be the “New Strange”

CHICAGO - With so much of business and society halted globally for well over six months by the pandemic, the post COVID-19 world will look different with new businesses forming around new customers and new technologies.

It won't be the "new normal" but the "new strange." It will also be a time when companies must embrace a more of people-focused ethos with a commitment to training.

These are some thoughts of Rishad Tobaccowala author of the book Restoring the Soul of Business, Staying Human in the Age of Data.

And Senior Advisor to the Publicis Groupe.

Many of these trends were predicted in his book, which was published in January.

The post-COVID-19 world is the focus of his new newsletter.

For more, on where things are heading from his perspective, read Rishad's recent piece.

Separately, we spoke with him about ommnichannel advertising and the need for unified systems for planning transacting media across platforms.  This second video will be published later this month as part of a new Beet.TV series presented by Mediaocean.